Specialising in helping brands and businesses establish and maintain positive relationships with the public. Whatever industry you’re in, and wherever your ideal consumers are; we know how to find and communicate with them.
Here’s a look at why the right type of consumer PR is so important, and more importantly how we can formulate a consumer PR strategy for you:
Almost every business sells something to consumers. Being able to find and communicate with your target consumers is one of the most valuable assets in today’s market.
There are many ways to do this, but few forms of marketing have such a direct impact as targeted PR.
From promoting an individual sale or the launch of a new product to strengthening your brand awareness; if you don’t get your PR right, sales and brand loyalty are going to suffer.
Consumer PR is one of the fastest-changing PR landscapes. Failure to keep up and understand where consumers are and what they’re taking notice of is the area where most agencies fail.
Sharable content and social media are the two pillars of consumer public relations.
Good content will always be shared online. It’s one of the quickest ways to reach a wide audience of targeted customers. People take to social media to find brands and products, discuss them with other consumers, and talk with brands directly.
A strong social media presence is essential. There is also an expectation in this day and age to be able to speak with brands directly online.
For these reasons, it is vital that companies not only make themselves approachable online but are also proactively building relationships and reaching out to new audiences.
If you can capture some viral noise online, the ripple effect will echo across social media for you. That’s something we’ve helped our clients achieve time and time again.
We have a very personable and dynamic people-first approach to consumer PR. We’ve found this is the most effective way to resonate with the public, and as people are the centre of this form of PR – why wouldn’t we put them first?
We start by first identifying your target demographics and audiences. We then take a deeper dive into where your audience can be found as consumers, what they’re talking about, and the things that are important to them from a brand perspective.
If you don’t already have a strong media presence, we will help you establish trust and market leadership. By doing this, we’re able to create and deliver powerful messages that cut through the noise. We are able to hit specific pain points, echo the words your consumers trust and believe in, and most importantly put you in front of your target consumers.
If you’re looking for a dynamic consumer PR agency with experience, industry contacts, and know-how to create a consumer PR campaign that will produce results, contact us today to find out how we can build an effective consumer PR strategy for you.
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