Consumer PR is one of the fastest-changing PR landscapes. Failure to keep up and understand where consumers are and what they’re taking notice of is the area where most agencies fail.
Sharable content and social media are the two pillars of consumer public relations.
Good content will always be shared online. It’s one of the quickest ways to reach a wide audience of targeted customers. People take to social media to find brands and products, discuss them with other consumers, and talk with brands directly.
A strong social media presence is essential. There is also an expectation in this day and age to be able to speak with brands directly online.
For these reasons, it is vital that companies not only make themselves approachable online but are also proactively building relationships and reaching out to new audiences.
If you can capture some viral noise online, the ripple effect will echo across social media for you. That’s something we’ve helped our clients achieve time and time again.