Personal profile PR is an area of public relations that is often overlooked. Yet, when done right, personal profile PR is one of the most effective forms of PR behind growing a brand.
This is because personal profile PR is the process of helping an individual become better known, and for all the right reasons.
This often means an individual in – or wanting to be in – the spotlight; such as celebrity, influencer, or someone branding themselves.
However, it’s also just as important to improve the personal profile of a business owner, members of a board of directors, or anyone else holding a position of power within a company.
The more recognition and trust an individual with power in a company has, the more trust consumers will have with that company. It’s really as simple as that.
With recognition also comes opportunities. The better known you are and the stronger your personal profile is, the more leverage you’ll have to negotiate deals for yourself, and your company.