PR for start-ups: Our strategy
As the UK’s leading PR agency for fast-growing start-ups and scale-ups, we’re well-versed in securing consistent coverage that goes beyond nominal name mentions. Take a look at our PR for start-ups strategy to learn how we do it.
Leadership and business profiling
We ensure the leaders and faces of your business are consistently profiled and given exposure across prominent trade and national titles.
For us, good coverage includes a description of your business, a full quote from your spokesperson and coverage that leads to commercial value. That means dedicated, hyperlink-rich articles that feature end-to-end coverage of your product.
We also help you secure monthly broadcast opportunities to position your spokesperson as the leading expert in your sector. Whether your business is the next unicorn in corporate technology or you have an exceptional health food that needs to reach the right audience, our national radio and television opportunities ensure that your start-up is seen by the right people – and fast.
We secured the CEO of business advisory Trachet a prime spot on CNBC to discuss ChatGPT, its role in M&A and the future of AI.
Data-led editorial themes
When pitching your start-up to the press, we use data to demonstrate why your business is the next disruptor in its sector.
By blending societal data with exceptional product profiling of your start-up, we ensure the press understands the macro context of the changing landscape and how your business is at the forefront of it – whether providing a solution to a current issue or pre-empting a wider shift in consumer habits.
Using this data, we create meticulously researched thought leadership industry reports designed to attract maximum coverage whilst positioning your start-up at the cutting edge of your industry.
Reactionary market commentary
Alongside our data-driven editorial strategy, we react to daily stories that are happening in your industry and beyond.
We position you as the go-to experts within your sector, providing quotes and opinions on trending topics, ensuring you are at the forefront of the conversation.