42Bruton is a London-based PR agency specialising in helping startups establish and maintain a positive relationship with the public.
Whether you’re starting with a clean slate or you’ve already developed some brand awareness, we can help create a PR strategy that will accelerate your exposure.
More importantly, we will attract the right connections to help you grow your business.
Here’s a look at how we approach PR for startups:
As a startup, we appreciate you have your sights set on catching up with the leaders in your industry – and we’re sure you’ll get there in good time.
The mistake a lot of startups make, however, is trying to launch PR initiatives to rival, or even eclipse the competitors they’re trying to catch up with.
We can tell you from experience this isn’t going to work. We approach PR for startups differently from what established companies are doing, and have the results to prove it works.
For example, when we work with startups, we look for those unique angles that make you different from the other companies in your space.
We identify what it is you offer the market that no one else does, and we help bring these points to the attention of the public.
Brand awareness starts from the ground up. Like any good structure, without solid foundations, everything will come crashing down at some point.
Some of our main objectives for startup PR typically includes:
First of all, we treat every client differently. We know there are no other companies like you, and we understand the importance of establishing you as a unique player in your industry.
With that said, we do have proven formulas and tried and tested PR strategies. The core of our services revolves around the following.
There’s nothing quite like launching with a bang. We have strong relationships with most of the leading media outlets in the UK, and we’ll leverage the right media outlets for your company. This establishes a foundation of credibility from the offset.
It’s all too easy to become yesterday’s news in the fast-paced digital media landscape we live in today. We always maintain relentless, continued coverage for our clients.
This is particularly important for startups looking to establish themselves as a household name.
Coverage alone isn’t enough. It needs to be the right coverage, in the right places, at the right time, with copy carefully crafted to educate and convert the right types of customers.
This is where we really excel. Our team will produce blog content, press releases, social media content, infographics, and whatever form of medium is best suited to your industry that captures the imagination of your target audience.
As a startup looking to carve a path in your industry, we know how daunting it can feel. It doesn’t have to though; this is what we do best and we’re here to help.
Contact us today to find out how we can build an effective startup PR strategy for you.
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