As a startup, we appreciate you have your sights set on catching up with the leaders in your industry – and we’re sure you’ll get there in good time.
The mistake a lot of startups make, however, is trying to launch PR initiatives to rival, or even eclipse the competitors they’re trying to catch up with.
We can tell you from experience this isn’t going to work. We approach PR for startups differently from what established companies are doing, and have the results to prove it works.
For example, when we work with startups, we look for those unique angles that make you different from the other companies in your space.
We identify what it is you offer the market that no one else does, and we help bring these points to the attention of the public.
Brand awareness starts from the ground up. Like any good structure, without solid foundations, everything will come crashing down at some point.
Some of our main objectives for startup PR typically includes: