From AI-driven financial solutions and medical cannabis to organisations that are breaking the art world mould, 42Bruton has worked with a plethora of startup disruptors that are paving the way for change by challenging the “this is how we’ve always done it” mentality.
By harnessing a dynamic and strategic approach to PR, we have established the following businesses as disruptive players in their arena. Find out how we did it – and what you can learn from some of the most innovative startup disruptors the UK has to offer – by reading to the end of this blog.
Eligible – Award-winning mortgage retention software
Our client Eligible is the UK’s first AI-driven servicing solution for the mortgage market, integrating award-winning technology with real-time behavioural data to generate tailored financial support for borrowers. Trusted by some of Britain’s leading banks and lenders, Eligible’s technology currently helps to serve over a million consumers across the nation by using AI to analyse customers’ financial and behavioural data.
Using this data, consumers are provided with tailored expertise that delivers an unrivalled solution to managing their mortgage while banks can make sure that customers are given the most relevant information when making decisions about financial products and services.
International Body of Art – Creating an inclusive art world for all
One of our newest clients, the International Body of Art, is disrupting the art space by creating a more inclusive and accessible art world, for both artists and their audience. IBA provides support for emerging artists at every stage of their growth, from helping them obtain funding to showcasing their completed projects in art exhibitions throughout London.
In turn, the company allows art enthusiasts to engage with the most exciting artists from around the world – artists that they may have otherwise never had a chance to engage with.
Mamedica – The UK’s leading medical cannabis clinic
As a society so consumed by Western traditions, we have seen a shift in the way we treat our health. More of us are now turning to holistic alternatives to treat our health conditions, whether this is via herbal remedies or with natural treatments like medical cannabis.
This may be due to an overarching desire to regain control over our health after experiencing a global pandemic that left us helpless, or the need to rely less on the NHS due to the insurmountable pressure the UK’s health system is experiencing, with recent news stating that waitlists are exceeding 7.6 million people.
Our client, Mamedica, the UK’s leading medical cannabis clinic, has witnessed first-hand the societal shift to alternative treatments, reporting a 700% increase in patient numbers since 2023.
Mamedica provides cannabis-based prescription medicines (CBPMs) to patients who have found traditional medication to be ineffective. Their media coverage has been instrumental in raising awareness of their service and the life-changing impact medical cannabis can have on patients living with chronic conditions.
View the latest interview we secured Mamedica with Sky News here.
Coverage for the UK’s fastest-growing startup disruptors
The London Lions partnered with O.G. Anunoby, the first British basketball player to win an NBA Championship, to provide young, aspiring basketball players with coaching, skill enhancement, and guidance.
We secured a feature on Sky News for the London Lions where OG Anunoby highlighted the importance of raising awareness around the game while creating a space for young players to explore opportunities of going overseas to achieve their dreams of playing in the NBA.
In addition, over the last week alone, we’ve generated an exceptional run of PR coverage for some of the UK’s fastest-growing startup disruptors in the finance, tax and property sectors.
Our clients Motorway, Allbricks, HyperJar and Cornerstone Tax (2020) Limited were featured in the leading publications The Telegraph, Daily Express and Daily Mail, sharing their insights, expertise and knowledge on trending current affairs such as the ULEZ expansion, property shortages and soaring rent prices.
Is your startup a disruptor that needs to be recognised for its unique message, product, or service? Get in touch with our team to organise your free PR consultation: hello@42bruton.com