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020 7183 3189

tatiana@42bruton.com
42 Bruton42 Bruton
  • Home
  • What We Do
  • Clients
  • The Team
  • Contact
  • Brochure Request
  • Work for us

TECH PR AGENCY

Here’s an introduction to what tech PR is, how we use it here at 42Bruton, and why you need a specialised tech PR agency to build strong + stakeholder relationships if you’re in the tech industry.

The PR industry is more specialised and diverse that it’s ever been. The days where one type of board message or strategy could be used across many industries are long gone.

For example, if you work in the technology sector, nothing less than skilled tech PR agency with a bespoke strategy focused on you as a business and your individual stakeholders is going to be effective enough.

technology PR
Tech PR Agency
FREE PR CONSULTATION

What is tech PR?

It’s no secret that the heart of public relations is the process of informing all stakeholders, such as the public, target demographics, employees, investors, and so on, about a business, organisation, or brand.

There are a lot of ways to approach this. Typically, media outlets have always been one of the best ways to raise awareness of a brand and build a positive reputation.

All of this applies to tech PR. The key differences, however, are how media outlets and the type of platforms used. As well as the type of information that is being communicated and how the message is delivered.

There’s no one-size-fits-all in PR, and this is no truer than in the tech industry. Here is how we approach the core areas of PR for our clients in the technology space.

Media and press releases

Media outlets are always going to be one of the best ways to execute tech PR. It enables real-time messaging, allows direct to consumer or business connections, and the ability to reach the right demographics.

With tech PR, in particular, being able to utilise social media is essential. As is understanding where your target audience are, and how to speak their language.

We’ve helped numerous tech businesses build their brand, promote new products, and connect with their target audience in an engaging way.

Social media can be tricky to navigate, but when done right it’s one of the quickest and most effective tech PR tools.

We also use targeted press releases. Whether we need to be proactive, reactive, or break the mould and do something different. We know how to get the right message out at the right time, in front of the right people.

Industry knowledge

We spend a good deal of time meticulously researching and analysing industry leaders and market trends. This enables us to find competitive edges and attract the maximum exposure and coverage for each piece of content we release.

Something as simple as releasing information at a certain time of the day or to a particular sector can be make or break for technology PR.

We know that storytelling or simply writing and releasing a pitch is not enough in the tech space. Details are key to cut through the noise online.

It’s all about how you communicate

We’re experienced in making press releases, writing blog content, producing industry reports, infographics, using social media, and more – as are most tech PR agencies.

So, what makes us different here at 42Bruton? It’s how we communicate. We have a lot of experience working with technology companies, we understand the industry lingo and how to reach the right people.

Being able to talk the right language to the right people is the missing link a lot of PR agencies and individual campaigns miss.

Want to know more? Please feel free to contact us today and we’ll be happy to explain how we can help formulate a technology PR strategy for you and your business.

FREE PR CONSULTATION

WHO ARE OUR CLIENTS?

Merali Beedle

21 Jan 2019

Brewhouse & Kitchen

14 Apr 2018

ANCON Medical

29 Jul 2019

IW Capital

29 Jul 2019

Contact Info

  • 42 Bruton
  • 55-56 Russell Square, London WC1B 4HP
  • 020 7183 3189
  • tatiana@42bruton.com

© 2023 - 42 Bruton