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SOCIAL MEDIA
At Group42, we build social media strategies that do more than just fill a content calendar. Our work is grounded in scale-focused thinking - built for founders, CMOs and ambitious teams ready to grow fast, raise capital, or break into new markets.
We’re here to make your social media content work harder - driving visibility, influence and results across every channel that matters.
We deliver outstanding digital strategy, in-house design, content and social media services for a diverse range of international scale-ups. Our team brings together content strategists, video editors, performance marketers, and social media managers - delivering a multi-platform approach that aligns every post with your broader brand and business objectives.
We blend aesthetic execution with commercial thinking. Whether you need a coherent visual identity across your grid, or you're looking to scale with paid and influencer campaigns, we deliver work that cuts through and converts.
COMMUNITY MANAGEMENT
Our team handles the day-to-day, from comment moderation to DMs, community engagement to customer care. Whether it’s crisis management or simply keeping your brand voice sharp in the replies, we keep you relevant and responsive.
PAID SOCIAL
We plan and execute paid campaigns that are tightly aligned with performance metrics. From full-funnel ad strategy to creative production and optimisation, our media specialists are relentless in their pursuit of ROI. From organic social media to paid campaigns, our multi-platform content drives brand awareness, engagement and tangible results.
INFLUENCER MARKETING
Backed by an extensive network of talent managers, creators, and vertical-specific influencers, we build campaigns that feel natural, not transactional. Whether your audience is niche or mass-market, we connect your brand with the right voices to create influence that moves the needle.
GRID CONTENT
We specialise in bold, cohesive content that reflects who you are and where you're going. From brand-aligned storytelling to visually structured feeds, we help your audience recognise your identity at a glance and engage with depth.
We work with brands at pivotal points - launch, scale-up, fundraise, acquisition - and we know how to make your social media reflect the momentum of your business. It’s not about what you post. It’s about why you post, when, where and to whom.
GET IN TOUCH
New York
875 Washington Street
New York
NY 10014
